Direct advertising Dissertation Example | Topics and Well Written Essays - 3000 words

Direct advertising - Dissertation Example belles-lettres Review Direct Advertising There is a clear need for highly targeted marketing activities at bottom the cyberspace environment. The Internet is a collection of smaller submarkets where developing and maintaining births with online customers generates sales, regenerates sales and subsequently profits (Norwood et al. n.d). However, applying this agreeable of marketing approach is not as simple as it looks. The online marketers may understand that marketing online barely includes one-to-one promotion. The difficulty may be that the statistical selective information of the online consumers do not favour relationship building 88 percent own a base computer and 67 percent of Internet newcomers are male, 39 percent have a college layer and 17 percent live in householders with only incomes of $ 80,000 or more (Norwood et al. n.d). Moreover, the reports suggest that the online consumers could be identified as impatient, having no particular obedience to any particular websites. And more specifically, the on line users can be described as shiftingers, authorise to choose which site they want to visit so that when encountered with a barrage of on-line advertising, they scarce switch to another website. This could subsequently be said that the on-line consumer may not prefer to sneak in into a relationship. In addition to that, there is a strong perception that a considerable build of online users and consumers cogitate that they the promotions through direct advertising cannot be relied as the frequency of fraud cases have enhance to a dangerous level. Given these circumstances, the task of constructing and maintaining long term on line relationships has become a biggest contend ever faced by the marketers. The key is to secure customer loyalty which would... This Direct advertising canvas outlines the usefulness of this type of ad for companies and its effectiveness. Applying this kind of marketing a pproach is not as simple as it looks. The online marketers may understand that marketing online only includes one-to-one promotion. The difficulty may be that the statistical data of the online consumers do not favour relationship building 88 percent own a home computer and 67 percent of Internet newcomers are male, 39 percent have a college degree and 17 percent live in householders with only incomes of $ 80,000 or more. The reports suggest that the online consumers could be identified as impatient, having no particular allegiance to any particular websites. And more specifically, the online users can be described as switchers, empowered to choose which site they want to visit so that when encountered with a barrage of on-line advertising, they simply switch to another website. This could subsequently be said that the on-line consumer may not prefer to enter into a relationship. In addition to that, there is a strong perception that a considerable number of online users and consume rs believe that they the promotions through direct advertising cannot be relied as the frequency of fraud cases have enhanced to a dangerous level. Given these circumstances, the task of constructing and maintaining long term on line relationships has become a biggest challenge ever faced by the marketers. The key is to secure customer loyalty which would bring change magnitude shareholder value and asset efficiency.